10 Reasons Why Turkey Tops The Fastest Growing Holiday Destination

Author: Tima Maherali, Senior Content Creator

Turkey has emerged as the undisputed champ of holiday destinations, experiencing a whopping 200% increase in flight programs since 2018. What's behind this surge? Well, it's a tantalizing mix of affordability, year-round sunshine, natural beauty, rich history, authentic culture, and of course - the food! It's the perfect playground for couples, families and friends seeking a serene beach escape, where both the sites and world class food are a delightful adventure from the ordinary. With countless things to do, Turkey is your ultimate holiday choice, and here’s why... 

1. Utterly Sun Blessed

Craving that moment when you step off the plane and the warmth envelops you? Look no further! Turkey offers scorching summers and milder winters compared to the UK. You can enjoy Turkey's southern coast with temperatures soaring into the mid-30s during the summer, and even in autumn, the average temperature in September is a toasty 31°C, while October still brings in the heat at 26°C. Picture yourself on the beach, taking a refreshing dip in a pristine pool, and moseying charming Turkish towns in your best sunhat - even in Autumn! 

2. Never Ending Beaches

Turkey boasts an impressive 8,333-kilometer coastline, surpassing Spain and France. This means more options for beach lovers. It's no wonder Turkey leads the world in beach tourism package holidays. Concentrated along the Mediterranean and Antalya coasts, renowned destinations like Marmaris, Antalya, Fethiye, the Bodrum peninsula and the turquoise coast of Dalaman await. So just grab your beach towel and take your pick from the array of stunning beaches to soak up the rays.

3. Say WOW to Natural Wonders

France may have its oh so beau countryside, and Spain its islas bonitas, but Turkey takes natural beauty to another level. Take Cappadocia, for instance - it's an otherworldly wonder where people used to live in underground cities that's almost too incredible to believe! Other natural gems include Pamukkale's calcium pools, Butterfly Valley, Saklikent Gorge and the Duden Waterfalls. Be prepared to stun your instagram followers with all the mesmerising sights 

4. Magnificent Historical Moments 

Turkey's rich historical tapestry is truly remarkable. Various civilizations have ruled these lands, from Persians, Lycians and Greeks to the Byzantine and Ottoman empires, leaving behind their significant historical wonders. Ephesus's ancient ruins in Aegean, for instance, welcome millions of visitors annually. Iconic landmarks like Hagia Sophia, the Blue Mosque and Topkapi Palace in Istanbul are must-sees that unravel their own intriguing tales.  

5. An Architectural Melting-Pot 

Turkey's architectural heritage is a unique trove, showcasing a blend of various styles and civilizations that visitors can enjoy while wandering the streets.  From Bodrum’s whitewashed stone cottages to wooden homes in Rize's tea plantations and opulent Ottoman palaces in Istanbul to modern millionaire mansions in Yalikavak - Turkey is a wonderland of architectural gems, all under the umbrella of preservation. 

6. Eye-Opening Hotels

You have to see these hotels! They run the gamut from five-star super-luxury to charming traditional retreats. Families can have a ball in Antalya's superb resorts with massive pools, waterparks, top-notch entertainment and a plethora of culinary delights. Meanwhile, Bodrum offers luxurious beachfront hotels for a blissful retreat. Dalaman not only presents a variety of hotels that cater to all, but also a town center ideal for enjoying local bars, cafes and eateries. From exciting water sport activities and vibrant kids clubs to amazing hammams, Turkey hotels really know how to take your stay to the next level.  

7. Mouth-Watering Delights

When it comes to Turkish food, we’re talking! Turkish cuisine ranks among the world's finest. Whether you're savouring mouthwatering spiced kebabs from elegant restaurants or rainbow rice salads bursting with flavours from street vendors, you're in for a treat. And if you have a sweet tooth, it’s hard to beat the Turkish delights and baklava pastry bites. Traditional Turkish breakfasts are another treat! You just can’t miss this feast of home-made breads, meats, melted halloumi, fresh cheese fancies, olives and did we mention the scrambled eggs with sautéed peppers, tomatoes and onion garnished with parsley, yogurt and chilli flakes? What a way to start the day!

8. Budget Friendly Finds

The struggling Turkish lira means British tourists are enjoying substantial savings. While this is unfortunate for the Turks, tourism spend is also their saviour. According to Numbeo, restaurant prices in Spain are 158 % higher, and domestic beer is 56 % pricier compared to Turkey. When compared to France, restaurant prices are a whopping 72 % lower, and domestic beer 73 % cheaper. That's a win-win for holidaymakers and the local businesses, especially during peak season.

9. Your Shopping Paradise

Calling all shopaholics! Turkey offers the best of both worlds, bridging East and West goodies. From beyond its glitzy mega malls to iconic street bazaars and captivating spice and gold ridden markets, Turkey has continued to fulfil the shopping dreams of tourists for centuries! The country straddles Asia and Europe, providing a unique shopping spree experience that caters to all tastes.

10. Oozing with Cultural Warmth

What truly sets Turkey apart and keeps you coming back for more is the welcoming and helpful nature of its people. You'll quickly settle in and make friends among the friendly locals, who are never short of a smile and a banter! It’s second nature for the shopkeepers to interrupt your shopping spree to offer you tea. Turkish tradition means a freshly brewed cup is almost guaranteed as a sign of hospitality and friendship that makes your visit special.  

Since our launch this year, we’re not surprised that 63% of Holiday Best holidaymakers have opted for Turkey. One thing's for sure it certainly ticks all the boxes when all you need is to bask in the sunshine, recharge your body and mind, and immerse yourself in an atmosphere of delicious food, friendly locals, and unbeatable holiday vibes. Craving some Turkish delight, but need some inspiration on where to go? Your sweet starting point is here, we’re off for a hammam! 

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