Unveiling Georgia: Europe's Award-Winning Emerging Tourism Destination

Author: Tima Maherali, Senior Content Creator

Dreaming of a holiday that transcends the ordinary? Crowned one of Europe’s hottest travel destinations, we’re about to reveal why Georgia is one of the ‘best places to visit now.’

Brace yourselves for exciting reasons why this year-round holiday hotspot deserves to top your 2024 bucket list, as we journey through the heart of hidden gems Tbilisi and Batumi, the dynamic duo that will redefine your wanderlust.

Snuck between the majestic Caucasus Mountains and the glittering Black Sea, bordering Turkey and Russia, Georgia is glorified for its fantastic weather and off-the-beaten-path travel. This Caucasus nation is a melting pot of jaw dropping landscapes and heart-warming cultures with one of the most underrated cuisines on the planet and the world’s oldest wine – because when in Georgia, why not sip on history?

Tbilisi: A Fusion of History and Hip 

Picture this: crumbling old town streets, eclectic architecture, and the aroma of customary khachapuri (savoury cheese-filled bread) wafting through the air. A rustic Old Town sitting pretty across the river from some of the most contemporary constructions in the country. That's Tbilisi for you – an idyllic city that seamlessly merges its rich history with its addictive, modern spirit. Tbilisi’s cultural and architectural variety quickly intrigues its visitors. You’ll spot churches, synagogues and mosques alongside one other, not to mention the ruins of a Zoroastrian fire temple. 

Kick off your Georgian adventure with a taste of local life by strolling through the maze of cobblestone streets and leafy courtyards of the historic Old Town, where 6th century churches, picturesque wooden homes and intricate doors and balconies whisper tales of time gone by. You’ll find buzzing local markets, like the renowned Meidan Bazar oozing with souvenirs in an under-ground tunnel or Dezerter Bazaar, where vibrant stalls beckon with exotic spices and handmade crafts.

When it's that time for a wind down there’s nothing like an authentic pamper at the dome-shaped Sulfur Baths of Old Tbilisi in the district of Abanotubani, a unique and therapeutic experience amidst the city's historic backdrop. This extraordinary area with its enticing aroma of sulphur springs is a staple of the city's culture and a must-visit for those curious to dip into the ancient healing traditions that have captivated people for centuries. Buried beneath Tbilisi are a plethora of hot springs, which supply these traditional bathing houses – the authentic hubs of the city.

And the richness lies not only in its waters, as Abanotubani is steeped in history. You’ll be stunned with landmarks such as the colourful Orbeliani Bathhouse, the Jumah Mosque, and the iconic Metekhi Church, perched atop a rocky plateau looking over the Mtkvari River. 

Tbilisi certainly knows how to talk panoramic vistas: prepare to be gob smacked as you come face to face with a 6th-century monastery on a peaceful, picturesque clifftop, take a cable car to the Narikala Fortress, where history whispers in the breeze over the city's skyline and sunsets are of Instagram gold.  Or grab a selfie 300m above the city on the Mtatsminda Park Ferris Wheel amid the mesmerising panoramic view of Tbilisi's illuminated skyline. It's a once-in-a-lifetime sight and a precious way to end your day in the capital. 

Whether you’re up for a feast or a night out on the town, as one of the most vibrant cities of the Caucasus, the foodie and fun culture is massive. From authentic and fusion restaurants serving up unique Georgian dishes that consist of European, Middle Eastern and West Asian flavours, to music, theatre and quirky cafes - Tbilisi parades its hat of tradition and trend.

Fabrika tops the coolest creative space in town, complete with artist studios and trendy spots to grab a bite. Wine Factory Bar serves up endless exquisite options from all over the country, whilst the famed Lolita Bar occupies a stunning 19th-century mansion and beautiful backyard garden. And then there’s Akhvlediani Street – the vibrant centre of gourmet galore and a pulsating nightlife that leaves you with a buzzworthy story to tell.

When To Visit: Tbilisi city breaks are fab all year-round, with the most enjoyable temperatures from April to June and again in the shoulder season of September and October. The unrelenting sunshine of July and August can make it uncomfortable to stay out for more than a few hours at a time. Holiday here in October and you’ll also enjoy the unforgettable celebration of their annual cultural festival!

Batumi: Where the Black Sea Beckons

The prime coastal jewel of Georgia is situated in a subtropical zone at the foot of the Caucasus. With its backdrop of mist-topped hills, towering snow-capped peaks and its sleek modern architecture juxtaposed against the serene Black Sea, Batumi is a holiday haven for beach bums, nature enthusiasts and urban explorers alike.  

The glorious 13 mile stretch of coastline is graced with bustling seaside towns as well as secluded coves and nature reserves offering something for everyone, from diving, kayaking and kiteboarding to sailing and parasailing. Swimming here is a special treat as the sea temperature hardly dips below 16 degrees Celsius thanks to the subtropical climate. 

Every Batumi holiday involves a sun-kissed wander along the Batumi Boulevard, a picturesque seafront promenade with dancing fountains that encapsulates the city's vibrant energy. You’ll be fascinated with dozens of sculptures and selfie spots, including a monstrous mosaic soviet-style sculpture with a café inside and a lush Japanese Garden, complete with an ornate bridge and stone lanterns. The shows in at the iconic summer theatre, one of the most intriguing structures on the colourful boulevard are a must see.

Beyond Batumi’s beaches is a showy city of jaw dropping architecture, where 19th Century wonders brush against some of the most eye-catching skyscrapers on the planet. From ornate houses of worship and stately baroque buildings to Insta-loving novelties, Batumi flaunts it all. For stellar vistas, check out the 145m landmark to Georgian script and culture: The Alphabet Tower is where architecture meets art. You’ll be dazzled by its magical play of lights against the Black Sea backdrop at dusk, a spectacle that spins the city into vibrant hues.  And it’s not only a visual delight, but an ingenious representation of Georgia's unique alphabet. For a different POV of the city’s skyline, hop on the Argo Cable car to the peak of Anuria mountain. The panoramas of the glittering city and sparkling Black Sea are incredible against the sunset. 

Wildlife lovers are also well taken care of. The Batumi Botanical Garden, a lush paradise extending over 1 sq. km over a hillside soaring right out of the Black Sea, boasts a living canvas of exotic flora and subtropical species. Imagine strolling through the diverse landscapes, from bamboo groves to tropical plantations, whilst breathing in the pure beauty and essence of nature. 

Venture a bit further out, there’s more…rafting, cycling and even horse riding are just some of the thrills within the mountains of Ajara that soar up behind Batumi, boasting a breathtaking backdrop to the city. Sitting approx.1,500-2,000 meters above sea level, the lush, forested slopes are sprinkled with lakes and waterfalls, a paradise of peace and stunning adventure. You’ll stumble upon trails meandering through age old coniferous forests, ancient monasteries and intricate rustic villages.

Whether it’s hiking ops, capturing views or hunting for centuries old relics, Batumi day trips are one of a kind. You’ll come across everything from Roman ruins to of Georgia’s best national parks (including the Colchic Rainforests and Wetlands, the country’s first Natural UNESCO World Heritage Site).  

When To Visit: Anytime between May and October is the best time for a Batumi holiday. The city is much livelier in the hotter summer months, with the Summer Season Opening Festival in June and the Black Sea Jazz Festival featuring international musicians in July. Late September / October is known as the “velvet season” and usually brings in pleasant weather conditions.

Be it Batumi, The Pearl of the Black Sea with its sun-drenched beaches and cosmopolitan vibe, inviting you to unwind in style, before heading off the beaten track. Or Tbilisi, where every cobblestone tells a tale, and each corner reveals a new facet of cultural charm... make way for the epic experience of a land where exquisite wine and ancient secrets go hand in hand.